Ravens gossip about the reputations of human faces.

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Crows recognize faces

Ravens (our metaphor for tools that help us share socially responsible product information) that are prevented from retrieving a bit of food can direct others how to get it. New research shows that they can also remember which humans are threats using facial cues. They even teach their neighbors which faces are potentially threatening.

That’s kind of what bilumi is doing: we’re using technology to share experience/research/perspectives with each other in an organized way so we can purchase products that support our values. I wonder what ravens would chat about if they were online.

Story from the New York Times by MICHELLE NIJHUIS, published: August 25, 2008. Image by Keith Brust.

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